NewPre-release

The idea and the plan

Where Mobile App Builder started: a native app for every Shopify brand, built on its own catalog and published under its own name, without writing code.

Mobile App Builder

The idea: Shopify brands want an app of their own, with push notifications and a home screen they control. Usually that means an agency or a developer, and a store release for every change. We set out to make it something a merchant can do from Shopify admin.

The plan we started from:

  • One native app for iOS and Android, built from a single design, so every change reaches both.
  • Shopify stays the source of truth: prices, stock and availability are read live, and checkout is Shopify’s own.
  • Design changes without a store review: the app loads its design from eBazoo, so publishing a change doesn’t need a new App Store release.
  • AI drafts, the merchant decides: AI proposes a first design from the catalog and brand, and every change is reviewed before it’s applied.
  • The app belongs to the merchant: it’s published in the merchant’s own Apple and Google developer accounts, under their business name.
  • Plans billed through Shopify, with no commission on app sales.

Mobile App Builder isn’t on the Shopify App Store yet. This change is in the version it launches with.