What’s new in SEO 404 Redirect?

• Wildcard rules: prefix, wildcard and regex rules for whole URL patterns, applied in order. Rule analytics show which URLs each rule caught.
• CSV import and export: bring a redirect map from your old platform, in Shopify’s “Redirect from, Redirect to” format or any two columns. Every row is checked before anything is created.
• Bulk tools: apply suggested matches in bulk, and redirect, ignore or delete many 404s at once.
• AI-assisted matching: AI picks the best page from your own catalog and never invents a URL. Matches below your threshold wait for your review.
• Internal link scanner: checks menus, product and collection descriptions, pages and blog posts for links to pages that no longer exist.
• Emails: a Monday summary of what broke and what was fixed, plus an optional daily alert for new 404s.
• Plans: Free, Pro and Business, billed through Shopify, with a 7-day free trial on your first paid plan. Help & Support is in the app.

Work on SEO 404 Redirect started with finding broken links as visitors and search engines hit them.

• Every 404, tracked: a theme app embed runs only on your 404 page. It records the broken path and the page that linked to it, with no cookies and no IP addresses.
• Matching: each broken URL is compared with your live products, collections, pages and blog posts (same handle, copy numbers, moved type, shared words and typos). Each match gets a confidence score and a reason.
• Real 301s: every redirect is one of Shopify’s own URL redirects. You can see it in Shopify admin, and it keeps working even if you uninstall the app.
• Automatic redirects: matches of 95% or more are redirected for you. So are products, collections, pages and posts whose handle changed. Deleted products and collections go to their collection, all products or the home page.

The idea: renamed products, deleted collections and old platform URLs leave Shopify stores full of 404s. Visitors hit dead ends, and search engines drop the pages. We wanted every 404 found and fixed, mostly without the merchant lifting a finger.

The plan we started from:

• Shopify’s own 301 redirects, so every fix works for every visitor and crawler, and stays if the app is uninstalled.
• A tracker that runs only on the 404 page, recording the broken path but never the person: no cookies, no IP addresses.
• A match for every broken URL, with a confidence score and a reason, and strong matches redirected automatically.
• Free to track, with paid plans for the tools that big catalogs and migrations need.